Website Redesign




Date Completed

April 2024

The Challenge

Sporting Code collaborated with DreamCourts to undertake a comprehensive website redesign project with a significant focus on enhancing user experience (UX). The objective was to create a visually appealing and intuitive website that seamlessly integrated e-commerce functionalities while also featuring a custom court builder tool. The redesign aimed to elevate DreamCourts' online presence, streamline the purchasing process for customers, and provide a unique and interactive experience for users interested in designing their own custom courts.

Services Include:

Custom Websites

Design Services

Website Management & Maintenance

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The Outcome

The redesigned DreamCourts website represents a significant leap forward in terms of user experience, visual appeal, and functionality. By focusing on UX enhancements and integrating e-commerce capabilities along with a custom court builder feature, Sporting Code has transformed the website into a dynamic platform that engages and empowers customers. The intuitive navigation, visually appealing design, and seamless e-commerce experience make it easier than ever for users to explore DreamCourts' products and services, customise their own courts, and make confident purchasing decisions.

Services utilised

Discovery and Research

  • Conducted extensive user research and analysis to understand the needs, preferences, and pain points of DreamCourts' target audience.
  • Studied industry trends and best practices in UX design, e-commerce, and interactive tools to inform the redesign strategy.
  • Gathered insights from stakeholders to identify key objectives and requirements for the new website.

UX Design and Information Architecture

  • Developed user personas and user journeys to guide the redesign process and ensure a user-centred approach.
  • Rethought the website's information architecture to simplify navigation and improve content discoverability.
  • Designed wireframes and prototypes to visualise the user interface and interaction flow, with a focus on intuitive usability and clear calls-to-action.

Visual Design and Branding

  • Refreshed DreamCourts' brand identity and visual design language to reflect modern aesthetics and enhance brand recognition.
  • Created custom graphics, icons, and visual elements to enhance the website's visual appeal and convey the brand's identity and values.
  • Ensured consistency in typography, colour palette, and imagery across all pages and elements of the website.

E-commerce Integration

  • Implemented a robust e-commerce platform to enable seamless online transactions for purchasing DreamCourts products and services.
  • Optimised product pages with high-quality images, detailed descriptions, and user reviews to facilitate informed purchasing decisions.
  • Integrated secure payment gateways and shipping options to provide a smooth and secure checkout experience for customers.

Custom Court Builder Feature

  • Developed a custom court builder tool that allows users to design their own custom courts by selecting court dimensions, surface materials, colours, and accessories.
  • Implemented interactive features and real-time previews to provide users with instant feedback and visualisation of their court designs.
  • Integrated the court builder seamlessly into the website's interface, ensuring a cohesive user experience across all devices and screen sizes.
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From the client

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